Tuesday 1 December 2015

Mockingjay Part 2: Case study

The Hunger Games: Mockingjay – Part 2
Budget:

$78,000,000

Cast:

Jennifer Lawrence – Katniss Everdeen
Josh Hutcherson – Peeta Mellark
Liam Hmsworth – Gale Hawthorne
Woody Harrelson – Haymitch Abernathy
Donald Sutherland – President Snow
Philip Seymour Hoffman – Plutarch Heavensbee
Julianne Moore – President Alma Coin

Genre:

Adventure
Sci-Fi

Box Office:

Opening Weekend: $102,665,981 (USA 20 November 2015)
Gross: $198,544,129 (USA November 2015)

Production:

Colour Force
Lionsgate
Studio babelsberg (Co production)

Certificate:

PG-13

Marketing:

Posters:

There were individual character posters.





This was the main poster that was seen around the world on billboards at the premiere and on buses and bus stops.


There was also a poster that created stirs in the fandon as it was shown almost as if it was a propaganda poster on behalf o the ‘Rebelion’ within the film.



Trailers:

Lionsgate released a series of teasers for Mockingjay part 2 as they did for Mockingjay Part 1, these teasers were also posed as propaganda on behalf of the ‘revolution’, which engaged the audiences in the make believe world.

https://www.youtube.com/watch?v=3WFw7oMNR0I


https://www.youtube.com/watch?v=B-zYI2gzFNs


Aswell as this lionsgate also released the main Trailer



Merchandise:

The hunger games franchisee has a huge market for merchandise as they have an enormous fan base backing they have released;
·      Mugs
·      Cups
·      Diaries
·      Advent Calendars
·      Costumes
·      Posters
·      Keyrings
·      Pencil cases
And an enormous amount more.

Release Date:

20 November 2015 (USA)

Reviews:

Rotten Tomatoes: 71% Average Rating: 6.5/10
IMDb: 7.1/10 from 46,491 users
Metascore: 65/100







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