How far are developments in film exhibition changing the way in which audiences watch films.

How far are developments in film exhibition changing the way in which audiences watch films.

The way in which modern audiences experience cinema ha completely changed over the past 10 years. Many of these changes have occured due to strides in the development of technology. On average there are 2 televisions in each house hold in the uk. due to the vast majority of people having televisions in there home and having access to the internet people no longer see the point in paying £10 each to go and see a film in the cinema when they can see if for free in their own homes.

As well as this there are now many companies such as; Netflix, Blinkbox and NowTV that stream movies and TV shows through many forums like; Tv's, Game consoles, computers and Mobile Phones. These different sites allow people to watch unlimited movies almost everywhere. making cinema this accessible to the normal population has created a culture that would rather experience movies at home or anywhere else rather than in the cinema.

Also not only do these film services make TV and movies readily available but that also evidential come out cheaper. It costs around £6-£7 per month for a Netflix subscription where you can assess hundreds of different movies compared to paying £10 per movie at the cinema.

Contrariwise Hollywood are coming up with new innovative ideas to make cinema once again  appealing to the public. For example new age cinema has created a more immersive 3D experience. For example the movie Avatar re-named the world of 3D cinema and created a fully immersive 3D experience for the viewers. Avatar had a budget of $237,000,00- dollars which allowed James Cameron to create yet another extremely successful film. This new Sci-Fi drama came out as a hit with the public as it was something new and completely different. it also come to show that there doesn't need to be life role play in an entirety of a movie to make it successful as the majority of this three hour blockbuster was CGI.


As well as being introduced to more modernised films from Hollywood the general public is being amerced in a whole event of cinema. Now you can attend events that not only show a movie but completely involve you in the cinematic reality. For example there was an event in which people when to a drive in cinema to see the movie grease (for its anniversary). as well as a walk in cinema there was 50's style diners, Rydell High's own cheerleaders, the carnival from the end of the movie and shops that sell 50's goods and antiques. This experience draws people is because there is so much more to do that just sit in a dark room for two hours, this all day event allows you to step into the world of your much loved movies.


In conclusion the way in which films are being exhibited is changing dramatically and is evidentially changing the way in which audiences watch and experience film.