Case Studies

Star Wars: The Force Awakens

Budget:

 $200,000,000

Cast:

Harrison Ford – Han Solo

Mark Hamill – Luke Skywalker

Carrie Fisher – Princess Leia

Andy Serkis – Supreme Leader Snoke

Gwendoline Christie – Captain Phasma

 As well as this there were a few well-known celebrities that took on the concealed part of storm troopers. Such as,  and Daniel Craig

Genre:

Action, Adventure, Fantasy, Sci-Fi

Box Office:

Opening weekends:- $247,966,675 (USA) (18 December 2015)

Gross:- $812,011,043 (USA) (8 January 2015)

Production:

Lucas Film

Bad Robot

Truenorth Productions

Certificate:

PG – 13

Marketing:

Posters:

The Main poster released for Star Wars: The Force Awakens fit with the same layout of the previous films posters

Trailers:

Lucas Film released number of teaser trailers in the year run up to the release of the film.

Aswell as this they reeased the main trailer

Merchandise:

Star Wars has a huge market for mechandise, the release of Star Wars: The Force Awakens has lead t an increase in these sales

·      Mugs

·      Wallets

·      Posters

·      Replica lightsabers

·      Pyjamas

·      Clothing

·      Clocks

And many more.

Release Date:

18^th December 2015 (USA)

Reviews:

Rotten Tomatoes: 93%

IMDb: 8.5 from 372,295 users

Metascore: 81/100