Thursday 26 November 2015

Case Study

US Blockbuster = X-Men Days Of Future Past
Budget: 

$200,000,000 (estimated)

Cast:

Hugh Jackman – Logan/ wolverine
James McAvoy – Charles Xavier
Jennifer Lawrence – Raven / Mystique
Halle Berry – Storm
Nicholas Hoult – Hank/ Beast
Ellen Page – Kitty Pryde
Sir Ian Mckellen – Magneto
Patrick Stewart – Professor X

Genre:

Action Film
Superhero Movie
Science Fiction
Adventure Film

Box Office:

Budget: $200,000,000 (Estimated)
Opening Weekend: $111,000,000 (USA) (23 may 2014)
Gross: $233,914,986 (USA) (3 October 2014)

Production:

Twentieth Century fox Film Corporation, Marvel Entertainment,
TSG Entertainment

Certificate:

PG- 13

Marketing:

Posters:
Individual character posters with significant ‘X’ mark

Main cinema poster


Posters were seen in the cinema to show that the film was coming imminently to screens it was also seen on billboards on busses and buss stops.
Trailers:


This trailer was shown in cinemas, and on TV. Other trailers were released that teased the released of the film.
Merchandise:
Tons of merchandise was released before and after he films release, such as;
·      T-Shirts
·      Costumes
·      Cups/mugs
·      Phone cases
·      Key rings
·      Action Figures
·      Toys
·      Replicas

Release Date:
May 22, 2014 (Untied Kingdom)

Reviews:
Rotten Tomatoes: 91%, Average score of 7.6/10
IMDb: 8.1/10 from 454,928 users
Metascore: 74/100


UK Production = The Imitation Game
Budget: 

$14,000,000 (estimated)

Cast:

Benedict Cumberbatch – Alan Turning
Keria Knightley – Joan Clarke
Matthew Goode – Hugh Alexander
Mark Strong – Stewards Menzies

Genre:

Thriller
Drama Film
Biographical Film
War Film

Box Office:

Budget: $14,000,000 (estimated)
Opening Weekend: $479,352 (USA) (28 November 2014)
Gross: $91,121,452 (USA) (8 May 2015)

Production:

Black Bear Pictures, Bristol Automotive

Certificate:

PG-13

Marketing:

Posters:
The main poster used to advertise the imitation game in cinemas, on buses, billboards and buss stops.

Trailers:

Merchandise:
·      Artwork
·      Pillows
·      Phone Cases
·      Mugs
·      Rubix Cubes

Release Date:
January 7th, 2015 (Egypt)


Reviews:
Rotten Tomatoes: 90%, Average Score of 7.7/10
IMDb: 8.1/10 from 373,913 users
Metascore: 73/100



Us Independent = Project x
Budget: 

$12,000,000

Stars:

Thomas Mann – Thomas
Oliver Cooper – Costa
Jonathan Daniel Brown - JB

Genre:

Comedy
Crime

Box Office:

Budget: $12,000,000
Opening Weekend: $21,051,363
Gross: $54,724,272 (USA) (2 March 2012)

Production:

Green Hat Films, Silver Pictures

Certificate:

R

Marketing:

Posters:
These are the poster that were both commonly used in the marketing of Project X, these were seen in cinema, on buses, and in bus stops.




Trailer:

 Merchandise:
·      Hoodies
·      Mugs
·      Posters
·      Soundtrack

Release Date:
March 22nd, 2012 (USA)

Reviews:
Rotten Tomatoes: 28%, average score of 4.2/10
IMDb: 6.7/10 from 148,801 users
Metascore: 48/100




World Cinema Production = The Intouchables
Budget: 

€9,500,000 (estimated)

Stars:

Francois Cluzet – Philippe
Omr Sy – Driss
Anne Le Ny – Yvonne
Audrey Fleurot – Magalie

Genre:

Biography
Comedy
Drama

Box Office:

Budget: €9,500,000 (estimated)
Opening Weekend: $103,507 (USA) (25 May 2012)
Gross: $13,179,837 (USA) (11 January 2013)

Production:

Quad Productions, Ten Films, Cana+

Certificate:

R

Marketing:

Posters:
This is the main poster that was used for the marketing of this movie and was presented in the many traditional ways such as buses, bus stops, billboards and cinemas.



Trailer:

Merchandise:

There was no merchandising for this movie, although you could buy posters.

Release Date:

September 21st, 2012 (United Kingdom)

Reviews:

Rotten Tomatoes: 75%, average score of 6.7/10
IMDb: 8.6/10 from 445,309 users

Metascore: 57/100

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