Mockingjay Part 2: Case study

The Hunger Games: Mockingjay – Part 2

Budget:

$78,000,000

Cast:

Jennifer Lawrence – Katniss Everdeen

Josh Hutcherson – Peeta Mellark

Liam Hmsworth – Gale Hawthorne

Woody Harrelson – Haymitch Abernathy

Donald Sutherland – President Snow

Philip Seymour Hoffman – Plutarch Heavensbee

Julianne Moore – President Alma Coin

Genre:

Adventure

Sci-Fi

Box Office:

Opening Weekend: $102,665,981 (USA 20 November 2015)

Gross: $198,544,129 (USA November 2015)

Production:

Colour Force

Lionsgate

Studio babelsberg (Co production)

Certificate:

PG-13

Marketing:

Posters:

There were individual character posters.

This was the main poster that was seen around the world on billboards at the premiere and on buses and bus stops.

There was also a poster that created stirs in the fandon as it was shown almost as if it was a propaganda poster on behalf o the ‘Rebelion’ within the film.

Trailers:

Lionsgate released a series of teasers for Mockingjay part 2 as they did for Mockingjay Part 1, these teasers were also posed as propaganda on behalf of the ‘revolution’, which engaged the audiences in the make believe world.

https://www.youtube.com/watch?v=3WFw7oMNR0I

https://www.youtube.com/watch?v=B-zYI2gzFNs

Aswell as this lionsgate also released the main Trailer

https://www.youtube.com/watch?v=KmYNkasYthg

Merchandise:

The hunger games franchisee has a huge market for merchandise as they have an enormous fan base backing they have released;

·      Mugs

·      Cups

·      Diaries

·      Advent Calendars

·      Costumes

·      Posters

·      Keyrings

·      Pencil cases

And an enormous amount more.

Release Date:

20 November 2015 (USA)

Reviews:

Rotten Tomatoes: 71% Average Rating: 6.5/10

IMDb: 7.1/10 from 46,491 users

Metascore: 65/100