Case Studies

Star Wars: The Force Awakens

Budget:

 $200,000,000

Cast:

Harrison Ford – Han Solo

Mark Hamill – Luke Skywalker

Carrie Fisher – Princess Leia

Andy Serkis – Supreme Leader Snoke

Gwendoline Christie – Captain Phasma

 As well as this there were a few well-known celebrities that took on the concealed part of storm troopers. Such as,  and Daniel Craig

Genre:

Action, Adventure, Fantasy, Sci-Fi

Box Office:

Opening weekends:- $247,966,675 (USA) (18 December 2015)

Gross:- $812,011,043 (USA) (8 January 2015)

Production:

Lucas Film

Bad Robot

Truenorth Productions

Certificate:

PG – 13

Marketing:

Posters:

The Main poster released for Star Wars: The Force Awakens fit with the same layout of the previous films posters

Trailers:

Lucas Film released number of teaser trailers in the year run up to the release of the film.

Aswell as this they reeased the main trailer

Merchandise:

Star Wars has a huge market for mechandise, the release of Star Wars: The Force Awakens has lead t an increase in these sales

·      Mugs

·      Wallets

·      Posters

·      Replica lightsabers

·      Pyjamas

·      Clothing

·      Clocks

And many more.

Release Date:

18^th December 2015 (USA)

Reviews:

Rotten Tomatoes: 93%

IMDb: 8.5 from 372,295 users

Metascore: 81/100

AS Film Coursework

For my film sequence i will be creating a scene where a teenage girl wakes up at a party from the night before, this scene focuses of this particular character and her loneliness and characteristic. There are subtle tells of this girls characteristics in the way the scene is being shot. There are extreme close ups on her feet her hands and an alarm clock in the room she wakes up in. This drama sequence is meant to reflect on how youths are becoming familiar with toxic environments. The way she switches of the alarm clock tells us she has been in this situation before. The close up on er fingers running along the banters and kitchen surfaces represent how in reality she is still a child and she's been consumed by these environments. The close up's of her bare feet show a struggle or a suffering but also shows something rather pure and delicate.

Other shots include a mid to long shot of her walking to the back doors to take a phone call and an extreme close up of her shoes and her picking them up to an extreme long shot that fades into her walking away. These shots show that she is a distant person and reflect the loneliness of the character.
I am planning to use cinematography to bring to life inanimate objects and give them character. The characters will kick a bottle while she is walking and the camera will focus on the bottle as it moves of the floor, it will also zoom into the bottle. This shows the audience what has caused the mess in the party and also shows how a lot of teenagers problems begin. The character will take on the point of view of the chgaracter as she is walking around the house and the camera will reveal the different people lying around and will pan around the rooms.

The only piece of dialog within the sequence furthers the point that this character has been abandoned. This is a voice mail she leaves on her boyfriends phone when she didn't see him when she woke up in the morning "Where are you?, you weren't there when i woke up this morning, call me''.

A shot that isolates the character will be shown. The camera will zoom out from an extreme close up of her eyes to reveal that she is eating alone and then to reveal that she is surrounded by passed out people.

How far are developments in film exhibition changing the way in which audiences watch films.

How far are developments in film exhibition changing the way in which audiences watch films.

The way in which modern audiences experience cinema ha completely changed over the past 10 years. Many of these changes have occured due to strides in the development of technology. On average there are 2 televisions in each house hold in the uk. due to the vast majority of people having televisions in there home and having access to the internet people no longer see the point in paying £10 each to go and see a film in the cinema when they can see if for free in their own homes.

As well as this there are now many companies such as; Netflix, Blinkbox and NowTV that stream movies and TV shows through many forums like; Tv's, Game consoles, computers and Mobile Phones. These different sites allow people to watch unlimited movies almost everywhere. making cinema this accessible to the normal population has created a culture that would rather experience movies at home or anywhere else rather than in the cinema.

Also not only do these film services make TV and movies readily available but that also evidential come out cheaper. It costs around £6-£7 per month for a Netflix subscription where you can assess hundreds of different movies compared to paying £10 per movie at the cinema.

Contrariwise Hollywood are coming up with new innovative ideas to make cinema once again  appealing to the public. For example new age cinema has created a more immersive 3D experience. For example the movie Avatar re-named the world of 3D cinema and created a fully immersive 3D experience for the viewers. Avatar had a budget of $237,000,00- dollars which allowed James Cameron to create yet another extremely successful film. This new Sci-Fi drama came out as a hit with the public as it was something new and completely different. it also come to show that there doesn't need to be life role play in an entirety of a movie to make it successful as the majority of this three hour blockbuster was CGI.


As well as being introduced to more modernised films from Hollywood the general public is being amerced in a whole event of cinema. Now you can attend events that not only show a movie but completely involve you in the cinematic reality. For example there was an event in which people when to a drive in cinema to see the movie grease (for its anniversary). as well as a walk in cinema there was 50's style diners, Rydell High's own cheerleaders, the carnival from the end of the movie and shops that sell 50's goods and antiques. This experience draws people is because there is so much more to do that just sit in a dark room for two hours, this all day event allows you to step into the world of your much loved movies.


In conclusion the way in which films are being exhibited is changing dramatically and is evidentially changing the way in which audiences watch and experience film.

Mockingjay Part 2: Case study

The Hunger Games: Mockingjay – Part 2

Budget:

$78,000,000

Cast:

Jennifer Lawrence – Katniss Everdeen

Josh Hutcherson – Peeta Mellark

Liam Hmsworth – Gale Hawthorne

Woody Harrelson – Haymitch Abernathy

Donald Sutherland – President Snow

Philip Seymour Hoffman – Plutarch Heavensbee

Julianne Moore – President Alma Coin

Genre:

Adventure

Sci-Fi

Box Office:

Opening Weekend: $102,665,981 (USA 20 November 2015)

Gross: $198,544,129 (USA November 2015)

Production:

Colour Force

Lionsgate

Studio babelsberg (Co production)

Certificate:

PG-13

Marketing:

Posters:

There were individual character posters.

This was the main poster that was seen around the world on billboards at the premiere and on buses and bus stops.

There was also a poster that created stirs in the fandon as it was shown almost as if it was a propaganda poster on behalf o the ‘Rebelion’ within the film.

Trailers:

Lionsgate released a series of teasers for Mockingjay part 2 as they did for Mockingjay Part 1, these teasers were also posed as propaganda on behalf of the ‘revolution’, which engaged the audiences in the make believe world.

https://www.youtube.com/watch?v=3WFw7oMNR0I

https://www.youtube.com/watch?v=B-zYI2gzFNs

Aswell as this lionsgate also released the main Trailer

https://www.youtube.com/watch?v=KmYNkasYthg

Merchandise:

The hunger games franchisee has a huge market for merchandise as they have an enormous fan base backing they have released;

·      Mugs

·      Cups

·      Diaries

·      Advent Calendars

·      Costumes

·      Posters

·      Keyrings

·      Pencil cases

And an enormous amount more.

Release Date:

20 November 2015 (USA)

Reviews:

Rotten Tomatoes: 71% Average Rating: 6.5/10

IMDb: 7.1/10 from 46,491 users

Metascore: 65/100

Case Study

US Blockbuster = X-Men Days Of Future Past

Budget: 

$200,000,000 (estimated)

Cast: Hugh Jackman – Logan/ wolverine James McAvoy – Charles Xavier Jennifer Lawrence – Raven / Mystique Halle Berry – Storm Nicholas Hoult – Hank/ Beast Ellen Page – Kitty Pryde Sir Ian Mckellen – Magneto Patrick Stewart – Professor X Genre: Action Film Superhero Movie Science Fiction Adventure Film Box Office: Budget: $200,000,000 (Estimated) Opening Weekend: $111,000,000 (USA) (23 may 2014) Gross: $233,914,986 (USA) (3 October 2014) Production: Twentieth Century fox Film Corporation, Marvel Entertainment, TSG Entertainment Certificate: PG- 13 Marketing: Posters: Individual character posters with significant ‘X’ mark Main cinema poster

Posters were seen in the cinema to show that the film was coming imminently to screens it was also seen on billboards on busses and buss stops.

Trailers:

https://www.youtube.com/watch?v=pK2zYHWDZKo

This trailer was shown in cinemas, and on TV. Other trailers were released that teased the released of the film.

Merchandise:

Tons of merchandise was released before and after he films release, such as;

·      T-Shirts

·      Costumes

·      Cups/mugs

·      Phone cases

·      Key rings

·      Action Figures

·      Toys

·      Replicas

Release Date:

May 22, 2014 (Untied Kingdom)

Reviews:

Rotten Tomatoes: 91%, Average score of 7.6/10

IMDb: 8.1/10 from 454,928 users

Metascore: 74/100

UK Production = The Imitation Game

Budget: 

$14,000,000 (estimated)

Cast:

Benedict Cumberbatch – Alan Turning

Keria Knightley – Joan Clarke

Matthew Goode – Hugh Alexander

Mark Strong – Stewards Menzies

Genre:

Thriller

Drama Film

Biographical Film

War Film

Box Office:

Budget: $14,000,000 (estimated)

Opening Weekend: $479,352 (USA) (28 November 2014)

Gross: $91,121,452 (USA) (8 May 2015)

Production:

Black Bear Pictures, Bristol Automotive

Certificate:

PG-13

Marketing:

Posters:

The main poster used to advertise the imitation game in cinemas, on buses, billboards and buss stops.

Trailers:

https://www.youtube.com/watch?v=Sn-7SNrQWMo

Merchandise:

·      Artwork

·      Pillows

·      Phone Cases

·      Mugs

·      Rubix Cubes

Release Date:

January 7th, 2015 (Egypt)

Reviews:

Rotten Tomatoes: 90%, Average Score of 7.7/10

IMDb: 8.1/10 from 373,913 users

Metascore: 73/100

Us Independent = Project x

Budget: 

$12,000,000

Stars:

Thomas Mann – Thomas

Oliver Cooper – Costa

Jonathan Daniel Brown - JB

Genre:

Comedy

Crime

Box Office:

Budget: $12,000,000

Opening Weekend: $21,051,363

Gross: $54,724,272 (USA) (2 March 2012)

Production:

Green Hat Films, Silver Pictures

Certificate:

R

Marketing:

Posters:

These are the poster that were both commonly used in the marketing of Project X, these were seen in cinema, on buses, and in bus stops.

Trailer:

https://www.youtube.com/watch?v=7BP1asqBJ6w

 Merchandise:

·      Hoodies

·      Mugs

·      Posters

·      Soundtrack

Release Date:

March 22nd, 2012 (USA)

Reviews:

Rotten Tomatoes: 28%, average score of 4.2/10

IMDb: 6.7/10 from 148,801 users

Metascore: 48/100

World Cinema Production = The Intouchables

Budget: 

€9,500,000 (estimated)

Stars:

Francois Cluzet – Philippe

Omr Sy – Driss

Anne Le Ny – Yvonne

Audrey Fleurot – Magalie

Genre:

Biography

Comedy

Drama

Box Office:

Budget: €9,500,000 (estimated)

Opening Weekend: $103,507 (USA) (25 May 2012)

Gross: $13,179,837 (USA) (11 January 2013)

Production:

Quad Productions, Ten Films, Cana+

Certificate:

R

Marketing:

Posters:

This is the main poster that was used for the marketing of this movie and was presented in the many traditional ways such as buses, bus stops, billboards and cinemas.

Trailer:

https://www.youtube.com/watch?v=34WIbmXkewU

Merchandise:

There was no merchandising for this movie, although you could buy posters.

Release Date:

September 21st, 2012 (United Kingdom)

Reviews:

Rotten Tomatoes: 75%, average score of 6.7/10

IMDb: 8.6/10 from 445,309 users

Metascore: 57/100